Table 1Transition record

brand managertowholesale merchant in household goods

A brand manager already meets 33% of what the wholesale merchant in household goods role asks for. The move turns on 14 required skills not yet in the profile.

From brand manager

33%

Overlap1

To wholesale merchant in household goods

7 Skills carried over

14 Required, not held

66.2 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 66.2

This move: 66.2 of 100 · substantial

1 Share of the wholesale merchant in household goods role’s weighted skill requirement already met by the brand manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 7 skills that carry over, these are the ones fewest other occupations ask for. A wholesale merchant in household goods role needs them, and most people applying for one will not have them already. This is the part of a brand manager background worth leading with.

Skill the target role also needs Area

already held consumer goods industry business, administration and law
already held identify new business opportunities management skills
already held comprehend financial business terminology information skills
already held sales strategies business, administration and law
already held maintain financial records information skills
already held perform market research information skills

All 7 carried skills, including the 7 the wholesale merchant in household goods role treats as required.

Table 3

Table 3 · What you would need to learn

The 14 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 7 required

required, not held identify customer's needs required
required, not held initiate contact with buyers required
required, not held initiate contact with sellers required
required, not held negotiate sale of commodities required
required, not held negotiate sales contracts required
required, not held build business relationships required
required, not held negotiate buying conditions required

02 business, administration and law 2 required

required, not held product comprehension required
required, not held vertical markets required

03 information skills 2 required

required, not held assess supplier risks required
required, not held monitor international market performance required

04 management skills 2 required

required, not held plan transport operations required
required, not held identify suppliers required

05 services 1 required

required, not held household products required

Table 4

Table 4 · Where to start

The 3 entries a wholesale merchant in household goods role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 7 skills that carry over

Skill Type

already held comprehend financial business terminology skill
already held consumer goods industry knowledge
already held have computer literacy skill
already held identify new business opportunities skill
already held maintain financial records skill
already held perform market research skill
already held sales strategies knowledge

0 supplementary skills, helpful but not required

Skill to acquire Tier

36 held skills the wholesale merchant in household goods role does not ask for

Skill Type

not needed by the target role apply social media marketing skill
not needed by the target role apply strategic thinking skill
not needed by the target role build rapport with people from different cultural backgrounds skill
not needed by the target role carry out event management skill
not needed by the target role carry out naming strategies skill
not needed by the target role carry out sales analysis skill
not needed by the target role channel marketing knowledge
not needed by the target role company policies knowledge
not needed by the target role conduct search engine optimisation skill
not needed by the target role coordinate advertising campaigns skill
not needed by the target role create annual marketing budget skill
not needed by the target role create brand guidelines skill
not needed by the target role define brand identity skill
not needed by the target role design brand's online communication plan skill
not needed by the target role employment law knowledge
not needed by the target role execute marketing plan skill
not needed by the target role implement marketing strategies skill
not needed by the target role implement sales strategies skill
not needed by the target role international business knowledge
not needed by the target role lead the brand strategic planning process skill
not needed by the target role maintain relationship with suppliers skill
not needed by the target role manage brand assets skill
not needed by the target role manage budgets skill
not needed by the target role manage staff skill
not needed by the target role organise participation in local or international events skill
not needed by the target role perform brand analysis skill
not needed by the target role perform customers’ needs analysis skill
not needed by the target role perform multiple tasks at the same time skill
not needed by the target role plan marketing campaigns skill
not needed by the target role plan new packaging designs skill
not needed by the target role price product skill
not needed by the target role seek innovation in current practices skill
not needed by the target role select optimal distribution channel skill
not needed by the target role services marketing knowledge
not needed by the target role set brand positioning skill
not needed by the target role stimulate creativity in the team skill

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held household products required
required, not held product comprehension required
required, not held vertical markets required

Index

Other moves recorded from brand manager

Full index of moves from brand manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.