Where a spokesperson can go next
5 destinations recorded, ranked by how much of the target role a spokesperson already meets. The closer to the top of Table 1, the less there is to learn.
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
Also known as public relations coordinator, communications officer, press secretary, media coordinator, public relations officer, spokeswoman, spokesman, company spokesperson, media relations specialist.
Professionals 35 skills on file 5 career moves 1 above 60% overlap Closest: public relations officer, 65%
- 70% and above · short step
- 50 to 70% · real move
- Below 50% · substantial retraining
Table 1 · Within reach
Table 2 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
Table 3 · What the job itself asks for
A spokesperson needs 14 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.
- forming of public opinion business, administration and law
- give interviews to media communication, collaboration and creativity
- establish relationship with the media communication, collaboration and creativity
- develop communications strategies management skills
- diplomatic principles social sciences, journalism and information
- prepare presentation material communication, collaboration and creativity
- analyse external factors of companies information skills
- rhetoric social sciences, journalism and information
- perform public relations communication, collaboration and creativity
- conduct public presentations communication, collaboration and creativity
Table 4 · Jobs that lead here
The reverse view: occupations whose skills already cover much of what a spokesperson does. The figure is how much of this job each one brings.
Look up another occupation
Spokesperson is filed under Professionals, ISCO major group 2. The full index lists all ten groups.
How these figures were compiled
Overlap is how much of the target role is already part of a spokesperson’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.