advertising copywritertocopy editor
A advertising copywriter already meets 28% of what the copy editor role asks for. The move turns on 9 required skills not yet in the profile.
This move: 67 of 100 · substantial
1 Share of the copy editor role’s weighted skill requirement already met by the advertising copywriter profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Table 2 · What you already bring
Of the 7 skills that carry over, these are the ones fewest other occupations ask for. A copy editor role needs them, and most people applying for one will not have them already. This is the part of a advertising copywriter background worth leading with.
- already held typography arts and humanities
- already held follow a brief communication, collaboration and creativity
- already held desktop publishing information and communication technologies (icts)
- already held apply desktop publishing techniques working with computers
- already held proofread text communication, collaboration and creativity
- already held apply grammar and spelling rules communication, collaboration and creativity
All 7 carried skills, including the 4 the copy editor role treats as required.
Table 3 · What you would need to learn
The 21 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held suggest revision of manuscripts required
- required, not held consult with editor required
- required, not held track changes in text editing required
- optional, not held adapt to artists' creative demands optional
- optional, not held rewrite articles optional
- optional, not held rewrite manuscripts optional
- optional, not held write headlines optional
- required, not held grammar required
- required, not held spelling required
- required, not held writing techniques required
- optional, not held literature optional
- required, not held use dictionaries required
- optional, not held read manuscripts optional
- optional, not held review unpublished articles optional
- optional, not held consult information sources optional
- required, not held digital journalism required
- optional, not held editorial standards optional
- required, not held follow work schedule required
- optional, not held follow ethical code of conduct of journalists optional
- optional, not held follow newspaper house style optional
1 further area in the appendix
Table 4 · Where to start
The 3 entries a copy editor role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 digital journalism knowledge · sector specific
- 02 suggest revision of manuscripts skill · sector specific
- 03 consult with editor skill · cross sector
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 7 skills that carry over
- already held apply grammar and spelling rules skill
- already held copyright legislation knowledge
- already held follow a brief skill
- already held typography knowledge
- already held apply desktop publishing techniques skill
- already held desktop publishing knowledge
- already held proofread text skill
The 1 learning area not shown above
- optional, not held office software optional
12 supplementary skills, helpful but not required
- optional, not held adapt to artists' creative demands optional
- optional, not held follow ethical code of conduct of journalists optional
- optional, not held follow newspaper house style optional
- optional, not held read manuscripts optional
- optional, not held review unpublished articles optional
- optional, not held rewrite articles optional
- optional, not held rewrite manuscripts optional
- optional, not held write headlines optional
- optional, not held consult information sources optional
- optional, not held editorial standards optional
- optional, not held literature optional
- optional, not held office software optional
28 held skills the copy editor role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role analyse consumer buying trends skill
- not needed by the target role analyse cultural trends skill
- not needed by the target role brainstorm ideas skill
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role coordinate advertising campaigns skill
- not needed by the target role create advertisements skill
- not needed by the target role create storyboards skill
- not needed by the target role develop creative ideas skill
- not needed by the target role develop digital content skill
- not needed by the target role develop media strategy skill
- not needed by the target role draft press releases skill
- not needed by the target role evaluate advertising campaign skill
- not needed by the target role evaluate writings in response to feedback skill
- not needed by the target role give live presentation skill
- not needed by the target role identify customer's needs skill
- not needed by the target role lay out digital written content skill
- not needed by the target role manage budgets skill
- not needed by the target role meet expectations of target audience skill
- not needed by the target role perform market research skill
- not needed by the target role perform media outlets research skill
- not needed by the target role practice humour skill
- not needed by the target role printing techniques knowledge
- not needed by the target role product comprehension knowledge
- not needed by the target role social media marketing techniques knowledge
- not needed by the target role types of media knowledge
- not needed by the target role use word processing software skill
- not needed by the target role write to a deadline skill
7 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held digital journalism required
- required, not held grammar required
- required, not held spelling required
- required, not held writing techniques required
- optional, not held editorial standards optional
- optional, not held literature optional
- optional, not held office software optional
Other moves recorded from advertising copywriter
- advertising specialist 53% covered · moderate
- creative director 48% covered · moderate
- advertising assistant 36% covered · substantial
- advertising media buyer 34% covered · substantial
- speechwriter 34% covered · substantial
- desktop publisher 31% covered · substantial
- advertising media planner 30% covered · substantial
- graphic designer 26% covered · career change
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.