Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

advertising copywritertodesktop publisher

A advertising copywriter already meets 31% of what the desktop publisher role asks for. The move turns on 13 required skills not yet in the profile.

From advertising copywriter
31%
Overlap1
To desktop publisher
12 Skills carried over
13 Required, not held
70.6 Difficulty2
adjacent 0–30
moderate 30–55
substantial 55–75
career change 75–100
this move, 70.6

This move: 70.6 of 100 · substantial

1 Share of the desktop publisher role’s weighted skill requirement already met by the advertising copywriter profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A desktop publisher role needs them, and most people applying for one will not have them already. This is the part of a advertising copywriter background worth leading with.

Skill the target role also needs Area
  • already held typography arts and humanities
  • already held follow a brief communication, collaboration and creativity
  • already held desktop publishing information and communication technologies (icts)
  • already held develop digital content working with computers
  • already held apply desktop publishing techniques working with computers
  • already held printing techniques arts and humanities

All 12 carried skills, including the 7 the desktop publisher role treats as required.

Table 3

Table 3 · What you would need to learn

The 32 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 arts and humanities 4 required, 5 supplementary
  • required, not held digital media required
  • required, not held graphic design required
  • required, not held multimedia systems required
  • required, not held prepress processes required
  • optional, not held grammar optional
  • optional, not held interactive media optional
  • optional, not held post-processing of photographs optional
  • optional, not held reprography optional
  • optional, not held spelling optional
02 communication, collaboration and creativity 4 required, 2 supplementary
  • required, not held adapt to artists' creative demands required
  • required, not held adapt to type of media required
  • required, not held align content with form required
  • required, not held translate requirements into visual design required
  • optional, not held work closely with news teams optional
  • optional, not held consult with editor optional
03 information and communication technologies (icts) 2 required, 1 supplementary
  • required, not held ICT software specifications required
  • required, not held computer graphics required
  • optional, not held adobe creative suite optional
04 management skills 2 required
  • required, not held finish project within budget required
  • required, not held follow work schedule required
05 working with computers 1 required, 10 supplementary
  • required, not held search databases required
  • optional, not held digital content creation optional
  • optional, not held edit negatives optional
  • optional, not held edit photographs optional
  • optional, not held perform backups optional
  • optional, not held problem-solving with digital tools optional
  • optional, not held scan photos optional
  • optional, not held digitise documents optional
  • optional, not held perform image editing optional
  • optional, not held use presentation software optional
  • optional, not held use spreadsheets software optional
06 assisting and caring 1 supplementary
  • optional, not held assist customers optional
Table 4

Table 4 · Where to start

The 3 entries a desktop publisher role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over
Skill Type
  • already held apply desktop publishing techniques skill
  • already held copyright legislation knowledge
  • already held desktop publishing knowledge
  • already held develop digital content skill
  • already held follow a brief skill
  • already held printing techniques knowledge
  • already held typography knowledge
  • already held apply grammar and spelling rules skill
  • already held develop creative ideas skill
  • already held identify customer's needs skill
  • already held proofread text skill
  • already held use word processing software skill
19 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held adobe creative suite optional
  • optional, not held assist customers optional
  • optional, not held digital content creation optional
  • optional, not held edit negatives optional
  • optional, not held edit photographs optional
  • optional, not held perform backups optional
  • optional, not held problem-solving with digital tools optional
  • optional, not held scan photos optional
  • optional, not held work closely with news teams optional
  • optional, not held consult with editor optional
  • optional, not held digitise documents optional
  • optional, not held grammar optional
  • optional, not held interactive media optional
  • optional, not held perform image editing optional
  • optional, not held post-processing of photographs optional
  • optional, not held reprography optional
  • optional, not held spelling optional
  • optional, not held use presentation software optional
  • optional, not held use spreadsheets software optional
23 held skills the desktop publisher role does not ask for
Skill Type
  • not needed by the target role advertising techniques knowledge
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse cultural trends skill
  • not needed by the target role brainstorm ideas skill
  • not needed by the target role conduct search engine optimisation skill
  • not needed by the target role coordinate advertising campaigns skill
  • not needed by the target role create advertisements skill
  • not needed by the target role create storyboards skill
  • not needed by the target role develop media strategy skill
  • not needed by the target role draft press releases skill
  • not needed by the target role evaluate advertising campaign skill
  • not needed by the target role evaluate writings in response to feedback skill
  • not needed by the target role give live presentation skill
  • not needed by the target role lay out digital written content skill
  • not needed by the target role manage budgets skill
  • not needed by the target role meet expectations of target audience skill
  • not needed by the target role perform market research skill
  • not needed by the target role perform media outlets research skill
  • not needed by the target role practice humour skill
  • not needed by the target role product comprehension knowledge
  • not needed by the target role social media marketing techniques knowledge
  • not needed by the target role types of media knowledge
  • not needed by the target role write to a deadline skill
12 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held ICT software specifications required
  • required, not held computer graphics required
  • required, not held digital media required
  • required, not held graphic design required
  • required, not held multimedia systems required
  • required, not held prepress processes required
  • optional, not held adobe creative suite optional
  • optional, not held grammar optional
  • optional, not held interactive media optional
  • optional, not held post-processing of photographs optional
  • optional, not held reprography optional
  • optional, not held spelling optional
Index

Other moves recorded from advertising copywriter

Full index of moves from advertising copywriter

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.