Table 1Transition record

advertising media buyertoadvertising assistant

A advertising media buyer already meets 32% of what the advertising assistant role asks for. The move turns on 9 required skills not yet in the profile.

From advertising media buyer

32%

Overlap1

To advertising assistant

12 Skills carried over

9 Required, not held

62.9 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 62.9

This move: 62.9 of 100 · substantial

1 Share of the advertising assistant role’s weighted skill requirement already met by the advertising media buyer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A advertising assistant role needs them, and most people applying for one will not have them already. This is the part of a advertising media buyer background worth leading with.

Skill the target role also needs Area

already held create media schedule management skills
already held monitor media industry research figures information skills
already held create media plan management skills
already held media planning arts and humanities
already held perform media outlets research information skills
already held evaluate advertising campaign information skills

All 12 carried skills, including the 3 the advertising assistant role treats as required.

Table 3

Table 3 · What you would need to learn

The 20 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 5 required, 6 supplementary

required, not held develop creative ideas required
required, not held liaise with advertising agencies required
required, not held support managers required
required, not held use communication techniques required
required, not held use different communication channels required

optional, not held create advertisements optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held create content title optional
optional, not held design graphics optional
optional, not held implement marketing strategies optional
optional, not held provide written content optional

02 information skills 2 required, 2 supplementary

required, not held file documents required
required, not held perform business research required

optional, not held examine advertisement layout optional
optional, not held perform market research optional

03 working with computers 2 required

required, not held develop digital content required
required, not held use IT tools required

04 business, administration and law 1 supplementary

optional, not held content marketing strategy optional

05 information and communication technologies (icts) 1 supplementary

optional, not held adobe creative suite optional

06 management skills 1 supplementary

optional, not held develop media strategy optional

Table 4

Table 4 · Where to start

The 3 entries a advertising assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over

Skill Type

already held advertising techniques knowledge
already held digital media knowledge
already held identify customer's needs skill
already held coordinate advertising campaigns skill
already held create media plan skill
already held create media schedule skill
already held evaluate advertising campaign skill
already held manage budgets skill
already held media planning knowledge
already held monitor media industry research figures skill
already held perform media outlets research skill
already held types of media knowledge

11 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held adobe creative suite optional
optional, not held create advertisements optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held content marketing strategy optional
optional, not held create content title optional
optional, not held design graphics optional
optional, not held develop media strategy optional
optional, not held examine advertisement layout optional
optional, not held implement marketing strategies optional
optional, not held perform market research optional
optional, not held provide written content optional

20 held skills the advertising assistant role does not ask for

Skill Type

not needed by the target role analyse consumer buying trends skill
not needed by the target role buy advertising space skill
not needed by the target role copyright legislation knowledge
not needed by the target role demography knowledge
not needed by the target role develop online community plan skill
not needed by the target role develop professional network skill
not needed by the target role document interviews skill
not needed by the target role draw conclusions from market research results skill
not needed by the target role interactive media knowledge
not needed by the target role manage contracts skill
not needed by the target role manage online communications skill
not needed by the target role marketing principles knowledge
not needed by the target role media studies knowledge
not needed by the target role meet expectations of target audience skill
not needed by the target role negotiate buying conditions skill
not needed by the target role negotiate terms with suppliers skill
not needed by the target role polling techniques knowledge
not needed by the target role present arguments persuasively skill
not needed by the target role study sales levels of products skill
not needed by the target role use analytics for commercial purposes skill

2 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

optional, not held adobe creative suite optional
optional, not held content marketing strategy optional

Index

Other moves recorded from advertising media buyer

Full index of moves from advertising media buyer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.