Table 1Transition record

advertising media buyertoadvertising media planner

A advertising media buyer already meets 55% of what the advertising media planner role asks for. The move turns on 5 required skills not yet in the profile.

From advertising media buyer

55%

Overlap1

To advertising media planner

21 Skills carried over

5 Required, not held

47 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 47

This move: 47 of 100 · moderate

1 Share of the advertising media planner role’s weighted skill requirement already met by the advertising media buyer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 21 skills that carry over, these are the ones fewest other occupations ask for. A advertising media planner role needs them, and most people applying for one will not have them already. This is the part of a advertising media buyer background worth leading with.

Skill the target role also needs Area

already held buy advertising space communication, collaboration and creativity
already held create media schedule management skills
already held monitor media industry research figures information skills
already held create media plan management skills
already held media planning arts and humanities
already held meet expectations of target audience information skills

All 21 carried skills, including the 9 the advertising media planner role treats as required.

Table 3

Table 3 · What you would need to learn

The 21 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 4 supplementary

required, not held cope with challenging demands required
required, not held work with advertising professionals required
required, not held cooperate with colleagues required

optional, not held approve advertising campaign optional
optional, not held conduct public presentations optional
optional, not held develop inclusive communication material optional
optional, not held persuade clients with alternatives optional

02 business, administration and law 1 required, 5 supplementary

required, not held market research required

optional, not held pay-per-click optional
optional, not held below-the-line technique optional
optional, not held search engine optimisation optional
optional, not held social media management optional
optional, not held social media marketing techniques optional

03 management skills 1 required, 2 supplementary

required, not held meet deadlines required

optional, not held develop media strategy optional
optional, not held perform project management optional

04 information skills 2 supplementary

optional, not held analyse business model optional
optional, not held apply statistical analysis techniques optional

05 information and communication technologies (icts) 1 supplementary

optional, not held data visualisation software optional

06 natural sciences, mathematics and statistics 1 supplementary

optional, not held statistics optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising media planner role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 21 skills that carry over

Skill Type

already held advertising techniques knowledge
already held copyright legislation knowledge
already held create media plan skill
already held create media schedule skill
already held digital media knowledge
already held media planning knowledge
already held meet expectations of target audience skill
already held perform media outlets research skill
already held types of media knowledge
already held buy advertising space skill
already held coordinate advertising campaigns skill
already held demography knowledge
already held draw conclusions from market research results skill
already held evaluate advertising campaign skill
already held identify customer's needs skill
already held interactive media knowledge
already held manage budgets skill
already held manage contracts skill
already held monitor media industry research figures skill
already held present arguments persuasively skill
already held study sales levels of products skill

The 1 learning area not shown above

Skill to acquire Tier

07 working with computers 1 supplementary

optional, not held creatively use digital technologies optional

16 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held pay-per-click optional
optional, not held below-the-line technique optional
optional, not held search engine optimisation optional
optional, not held analyse business model optional
optional, not held apply statistical analysis techniques optional
optional, not held approve advertising campaign optional
optional, not held conduct public presentations optional
optional, not held creatively use digital technologies optional
optional, not held data visualisation software optional
optional, not held develop inclusive communication material optional
optional, not held develop media strategy optional
optional, not held perform project management optional
optional, not held persuade clients with alternatives optional
optional, not held social media management optional
optional, not held social media marketing techniques optional
optional, not held statistics optional

11 held skills the advertising media planner role does not ask for

Skill Type

not needed by the target role analyse consumer buying trends skill
not needed by the target role develop online community plan skill
not needed by the target role develop professional network skill
not needed by the target role document interviews skill
not needed by the target role manage online communications skill
not needed by the target role marketing principles knowledge
not needed by the target role media studies knowledge
not needed by the target role negotiate buying conditions skill
not needed by the target role negotiate terms with suppliers skill
not needed by the target role polling techniques knowledge
not needed by the target role use analytics for commercial purposes skill

8 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held market research required
optional, not held pay-per-click optional
optional, not held below-the-line technique optional
optional, not held search engine optimisation optional
optional, not held data visualisation software optional
optional, not held social media management optional
optional, not held social media marketing techniques optional
optional, not held statistics optional

Index

Other moves recorded from advertising media buyer

Full index of moves from advertising media buyer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.