RecordOccupation

Where a advertising media buyer can go next

5 destinations recorded, ranked by how much of the target role a advertising media buyer already meets. The closer to the top of Table 1, the less there is to learn.

Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.

Highest coverage recorded: 56%
Destinations: 5each with a full record
Within reach: 1difficulty under 55
Skills on file: 32required or supplementary

Table 1

Table 1 · Within reach

advertising media planner 56% covered · difficulty 47

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Index

Look up another occupation

advertising media buyer is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a advertising media buyer already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.