Career Overlap Occupation record
RecordJob

Where an advertising media buyer can go next

5 destinations recorded, ranked by how much of the target role an advertising media buyer already meets. The closer to the top of Table 1, the less there is to learn.

Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.

Also known as radio buyer, media space buyer, media buyer and planner, media buyer & planner, radio media buyer, advertising media specialist, space buyer, senior media buyer, media buyer, advertisment media buyer, media and advertising buyer, press buyer.

Professionals 32 skills on file 5 career moves 0 above 60% overlap Closest: advertising media planner, 56%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1
advertising media planner 56% covered advertising specialist 38% covered advertising assistant 32% covered creative director 32% covered advertising copywriter 30% covered advertising media buyer You are here
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
The 5 nearest destinations from advertising media buyer, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role an advertising media buyer already covers. All 5 are listed in the tables below.
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 3

Table 3 · What the job itself asks for

An advertising media buyer needs 13 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area
  • buy advertising space communication, collaboration and creativity
  • media planning arts and humanities
  • meet expectations of target audience information skills
  • digital media arts and humanities
  • types of media arts and humanities
  • present arguments persuasively communication, collaboration and creativity
  • negotiate terms with suppliers communication, collaboration and creativity
  • study sales levels of products information skills
  • copyright legislation business, administration and law
  • manage contracts communication, collaboration and creativity
Table 4

Table 4 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what an advertising media buyer does. The figure is how much of this job each one brings.

Index

Look up another occupation

Advertising media buyer is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of an advertising media buyer’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.