Table 1Transition record

advertising media plannertoadvertising media buyer

A advertising media planner already meets 74% of what the advertising media buyer role asks for. The move turns on 2 required skills not yet in the profile.

From advertising media planner

74%

Overlap1

To advertising media buyer

21 Skills carried over

2 Required, not held

26.6 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 26.6

This move: 26.6 of 100 · adjacent

1 Share of the advertising media buyer role’s weighted skill requirement already met by the advertising media planner profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 21 skills that carry over, these are the ones fewest other occupations ask for. A advertising media buyer role needs them, and most people applying for one will not have them already. This is the part of a advertising media planner background worth leading with.

Skill the target role also needs Area

already held buy advertising space communication, collaboration and creativity
already held create media schedule management skills
already held monitor media industry research figures information skills
already held media planning arts and humanities
already held create media plan management skills
already held meet expectations of target audience information skills

All 21 carried skills, including the 11 the advertising media buyer role treats as required.

Table 3

Table 3 · What you would need to learn

The 11 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 2 required, 2 supplementary

required, not held develop professional network required
required, not held negotiate terms with suppliers required

optional, not held develop online community plan optional
optional, not held negotiate buying conditions optional

02 information skills 3 supplementary

optional, not held analyse consumer buying trends optional
optional, not held document interviews optional
optional, not held use analytics for commercial purposes optional

03 arts and humanities 1 supplementary

optional, not held media studies optional

04 business, administration and law 1 supplementary

optional, not held marketing principles optional

05 management skills 1 supplementary

optional, not held manage online communications optional

06 natural sciences, mathematics and statistics 1 supplementary

optional, not held polling techniques optional

Table 4

Table 4 · Where to start

The 2 entries a advertising media buyer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 21 skills that carry over

Skill Type

already held buy advertising space skill
already held copyright legislation knowledge
already held digital media knowledge
already held identify customer's needs skill
already held manage budgets skill
already held manage contracts skill
already held media planning knowledge
already held meet expectations of target audience skill
already held present arguments persuasively skill
already held study sales levels of products skill
already held types of media knowledge
already held advertising techniques knowledge
already held coordinate advertising campaigns skill
already held create media plan skill
already held create media schedule skill
already held demography knowledge
already held draw conclusions from market research results skill
already held evaluate advertising campaign skill
already held interactive media knowledge
already held monitor media industry research figures skill
already held perform media outlets research skill

9 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held develop online community plan optional
optional, not held manage online communications optional
optional, not held analyse consumer buying trends optional
optional, not held document interviews optional
optional, not held marketing principles optional
optional, not held media studies optional
optional, not held negotiate buying conditions optional
optional, not held polling techniques optional
optional, not held use analytics for commercial purposes optional

21 held skills the advertising media buyer role does not ask for

Skill Type

not needed by the target role analyse business model skill
not needed by the target role apply statistical analysis techniques skill
not needed by the target role approve advertising campaign skill
not needed by the target role below-the-line technique knowledge
not needed by the target role conduct public presentations skill
not needed by the target role cooperate with colleagues skill
not needed by the target role cope with challenging demands skill
not needed by the target role creatively use digital technologies skill
not needed by the target role data visualisation software knowledge
not needed by the target role develop inclusive communication material skill
not needed by the target role develop media strategy skill
not needed by the target role market research knowledge
not needed by the target role meet deadlines skill
not needed by the target role pay-per-click knowledge
not needed by the target role perform project management skill
not needed by the target role persuade clients with alternatives skill
not needed by the target role search engine optimisation knowledge
not needed by the target role social media management knowledge
not needed by the target role social media marketing techniques knowledge
not needed by the target role statistics knowledge
not needed by the target role work with advertising professionals skill

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

optional, not held marketing principles optional
optional, not held media studies optional
optional, not held polling techniques optional

Index

Other moves recorded from advertising media planner

Full index of moves from advertising media planner

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.