Table 1Transition record

advertising media plannertocreative director

A advertising media planner already meets 35% of what the creative director role asks for. The move turns on 12 required skills not yet in the profile.

From advertising media planner

35%

Overlap1

To creative director

14 Skills carried over

12 Required, not held

65.7 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 65.7

This move: 65.7 of 100 · substantial

1 Share of the creative director role’s weighted skill requirement already met by the advertising media planner profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 14 skills that carry over, these are the ones fewest other occupations ask for. A creative director role needs them, and most people applying for one will not have them already. This is the part of a advertising media planner background worth leading with.

Skill the target role also needs Area

already held create media plan management skills
already held media planning arts and humanities
already held meet expectations of target audience information skills
already held approve advertising campaign communication, collaboration and creativity
already held perform media outlets research information skills
already held evaluate advertising campaign information skills

All 14 carried skills, including the 6 the creative director role treats as required.

Table 3

Table 3 · What you would need to learn

The 25 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 7 required, 2 supplementary

required, not held assess each stage of the creative process required
required, not held define creative components required
required, not held provide input to collaborators to guide their work required
required, not held select artwork developed by staff members required
required, not held brainstorm ideas required
required, not held give live presentation required
required, not held manage workflow processes required

optional, not held create advertisements optional
optional, not held train employees optional

02 management skills 2 required, 3 supplementary

required, not held manage creative department required
required, not held manage staff required

optional, not held manage the handling of promotional materials optional
optional, not held receive actors' resumes optional
optional, not held recruit employees optional

03 information skills 1 required, 3 supplementary

required, not held examine advertisement layout required

optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held perform market research optional

04 information and communication technologies (icts) 1 required, 2 supplementary

required, not held desktop publishing required

optional, not held adobe creative suite optional
optional, not held CAD software optional

05 arts and humanities 1 required

required, not held graphic design required

06 working with computers 2 supplementary

optional, not held apply desktop publishing techniques optional
optional, not held use CAD software optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a creative director role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 14 skills that carry over

Skill Type

already held advertising techniques knowledge
already held coordinate advertising campaigns skill
already held copyright legislation knowledge
already held identify customer's needs skill
already held manage budgets skill
already held meet expectations of target audience skill
already held approve advertising campaign skill
already held create media plan skill
already held develop media strategy skill
already held evaluate advertising campaign skill
already held media planning knowledge
already held perform media outlets research skill
already held perform project management skill
already held types of media knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 business, administration and law 1 supplementary

optional, not held design management optional

13 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held adobe creative suite optional
optional, not held create advertisements optional
optional, not held design management optional
optional, not held CAD software optional
optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held apply desktop publishing techniques optional
optional, not held manage the handling of promotional materials optional
optional, not held perform market research optional
optional, not held receive actors' resumes optional
optional, not held recruit employees optional
optional, not held train employees optional
optional, not held use CAD software optional

28 held skills the creative director role does not ask for

Skill Type

not needed by the target role analyse business model skill
not needed by the target role apply statistical analysis techniques skill
not needed by the target role below-the-line technique knowledge
not needed by the target role buy advertising space skill
not needed by the target role conduct public presentations skill
not needed by the target role cooperate with colleagues skill
not needed by the target role cope with challenging demands skill
not needed by the target role create media schedule skill
not needed by the target role creatively use digital technologies skill
not needed by the target role data visualisation software knowledge
not needed by the target role demography knowledge
not needed by the target role develop inclusive communication material skill
not needed by the target role digital media knowledge
not needed by the target role draw conclusions from market research results skill
not needed by the target role interactive media knowledge
not needed by the target role manage contracts skill
not needed by the target role market research knowledge
not needed by the target role meet deadlines skill
not needed by the target role monitor media industry research figures skill
not needed by the target role pay-per-click knowledge
not needed by the target role persuade clients with alternatives skill
not needed by the target role present arguments persuasively skill
not needed by the target role search engine optimisation knowledge
not needed by the target role social media management knowledge
not needed by the target role social media marketing techniques knowledge
not needed by the target role statistics knowledge
not needed by the target role study sales levels of products skill
not needed by the target role work with advertising professionals skill

5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held desktop publishing required
required, not held graphic design required
optional, not held adobe creative suite optional
optional, not held design management optional
optional, not held CAD software optional

Index

Other moves recorded from advertising media planner

Full index of moves from advertising media planner

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.