RecordOccupation

Where a advertising media planner can go next

5 destinations recorded, ranked by how much of the target role a advertising media planner already meets. The closer to the top of Table 1, the less there is to learn.

Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.

Highest coverage recorded: 74%
Destinations: 5each with a full record
Within reach: 1difficulty under 55
Skills on file: 42required or supplementary

Table 1

Table 1 · Within reach

advertising media buyer 74% covered · difficulty 26.6

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Index

Look up another occupation

advertising media planner is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a advertising media planner already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.