Career Overlap Occupation record
RecordJob

Where an advertising media planner can go next

5 destinations recorded, ranked by how much of the target role an advertising media planner already meets. The closer to the top of Table 1, the less there is to learn.

Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.

Also known as media coordinator, media manager, junior media planner, media planner, digital media planner, senior media planner, media planning expert, media planning strategist, media planning executive, media planner/buyer, media planning manager.

Professionals 42 skills on file 5 career moves 1 above 60% overlap Closest: advertising media buyer, 74%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1
advertising media buyer 74% covered advertising specialist 36% covered creative director 35% covered advertising assistant 34% covered advertising copywriter 32% covered advertising media planner You are here
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
The 5 nearest destinations from advertising media planner, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role an advertising media planner already covers. All 5 are listed in the tables below.
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 3

Table 3 · What the job itself asks for

An advertising media planner needs 14 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area
  • create media schedule management skills
  • work with advertising professionals communication, collaboration and creativity
  • create media plan management skills
  • media planning arts and humanities
  • meet expectations of target audience information skills
  • perform media outlets research information skills
  • cope with challenging demands communication, collaboration and creativity
  • digital media arts and humanities
  • types of media arts and humanities
  • market research business, administration and law
Table 4

Table 4 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what an advertising media planner does. The figure is how much of this job each one brings.

Index

Look up another occupation

Advertising media planner is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of an advertising media planner’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.