Table 1Transition record

advertising media plannertoadvertising copywriter

A advertising media planner already meets 32% of what the advertising copywriter role asks for. The move turns on 8 required skills not yet in the profile.

From advertising media planner

32%

Overlap1

To advertising copywriter

11 Skills carried over

8 Required, not held

64.3 Difficulty2

Career overlap Distant match

32%

Learning distance Substantial retraining

64.3/ 100

adjacentmoderatesubstantialcareer change

1 Share of the advertising copywriter role’s weighted skill requirement already met by the advertising media planner profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising copywriter role treats 4 of its required skills as things a advertising media planner already does. These are the ones it depends on most.

advertising techniques
copyright legislation
identify customer's needs
meet expectations of target audience

What stands in the way is 8 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A advertising copywriter role needs them, and most people applying for one will not have them already. This is the part of a advertising media planner background worth leading with.

Skill the target role also needs Area

already held meet expectations of target audience information skills
already held perform media outlets research information skills
already held evaluate advertising campaign information skills
already held types of media arts and humanities
already held coordinate advertising campaigns management skills
already held develop media strategy management skills

All 11 carried skills, including the 4 the advertising copywriter role treats as required.

Table 3

Table 3 · What you would need to learn

The 24 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 5 required, 6 supplementary

required, not held create advertisements required
required, not held apply grammar and spelling rules required
required, not held brainstorm ideas required
required, not held develop creative ideas required
required, not held follow a brief required

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held draft press releases optional
optional, not held give live presentation optional
optional, not held proofread text optional

02 working with computers 1 required, 3 supplementary

required, not held develop digital content required

optional, not held apply desktop publishing techniques optional
optional, not held conduct search engine optimisation optional
optional, not held use word processing software optional

03 business, administration and law 1 required

required, not held product comprehension required

04 management skills 1 required

required, not held write to a deadline required

05 information skills 4 supplementary

optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held lay out digital written content optional
optional, not held perform market research optional

06 arts and humanities 2 supplementary

optional, not held printing techniques optional
optional, not held typography optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising copywriter role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over

Skill Type

already held advertising techniques knowledge
already held copyright legislation knowledge
already held identify customer's needs skill
already held meet expectations of target audience skill
already held coordinate advertising campaigns skill
already held develop media strategy skill
already held evaluate advertising campaign skill
already held manage budgets skill
already held perform media outlets research skill
already held social media marketing techniques knowledge
already held types of media knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held desktop publishing optional

16 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held apply desktop publishing techniques optional
optional, not held conduct search engine optimisation optional
optional, not held desktop publishing optional
optional, not held draft press releases optional
optional, not held give live presentation optional
optional, not held lay out digital written content optional
optional, not held perform market research optional
optional, not held printing techniques optional
optional, not held proofread text optional
optional, not held typography optional
optional, not held use word processing software optional

31 held skills the advertising copywriter role does not ask for

Skill Type

not needed by the target role analyse business model skill
not needed by the target role apply statistical analysis techniques skill
not needed by the target role approve advertising campaign skill
not needed by the target role below-the-line technique knowledge
not needed by the target role buy advertising space skill
not needed by the target role conduct public presentations skill
not needed by the target role cooperate with colleagues skill
not needed by the target role cope with challenging demands skill
not needed by the target role create media plan skill
not needed by the target role create media schedule skill
not needed by the target role creatively use digital technologies skill
not needed by the target role data visualisation software knowledge
not needed by the target role demography knowledge
not needed by the target role develop inclusive communication material skill
not needed by the target role digital media knowledge
not needed by the target role draw conclusions from market research results skill
not needed by the target role interactive media knowledge
not needed by the target role manage contracts skill
not needed by the target role market research knowledge
not needed by the target role media planning knowledge
not needed by the target role meet deadlines skill
not needed by the target role monitor media industry research figures skill
not needed by the target role pay-per-click knowledge
not needed by the target role perform project management skill
not needed by the target role persuade clients with alternatives skill
not needed by the target role present arguments persuasively skill
not needed by the target role search engine optimisation knowledge
not needed by the target role social media management knowledge
not needed by the target role statistics knowledge
not needed by the target role study sales levels of products skill
not needed by the target role work with advertising professionals skill

4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held product comprehension required
optional, not held desktop publishing optional
optional, not held printing techniques optional
optional, not held typography optional

Index

Other moves recorded from advertising media planner

Full index of moves from advertising media planner

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.