Advertising media planner to advertising assistant
An advertising media planner already meets 34% of what the advertising assistant role asks for. The move turns on 9 required skills not yet in the profile.
61.4/ 100
1 How much of what an advertising assistant is expected to do is already part of an advertising media planner’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the advertising assistant role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An advertising assistant role treats 3 of its required skills as things an advertising media planner already does. You would walk in with these on day one.
- advertising techniques
- digital media
- identify customer's needs
What stands in the way is 9 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 13 skills that carry over, these are the ones fewest other occupations ask for. An advertising assistant role needs them, and most people applying for one will not have them already. This is the part of an advertising media planner background worth leading with.
- already held create media schedule management skills
- already held monitor media industry research figures information skills
- already held create media plan management skills
- already held media planning arts and humanities
- already held perform media outlets research information skills
- already held evaluate advertising campaign information skills
All 13 carried skills, including the 3 the advertising assistant role treats as required.
Table 3 · What you may need to learn
The 19 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn develop creative ideas required
- still to learn liaise with advertising agencies required
- still to learn support managers required
- still to learn use communication techniques required
- still to learn use different communication channels required
- optional, not held create advertisements optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held create content title optional
- optional, not held design graphics optional
- optional, not held implement marketing strategies optional
- optional, not held provide written content optional
- still to learn file documents required
- still to learn perform business research required
- optional, not held examine advertisement layout optional
- optional, not held perform market research optional
- still to learn develop digital content required
- still to learn use IT tools required
- optional, not held content marketing strategy optional
- optional, not held adobe creative suite optional
Table 4 · Where to start
The 3 entries an advertising assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 file documents practise this
- 02 perform business research practise this
- 03 develop creative ideas practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 13 skills that carry over
- already held advertising techniques knowledge
- already held digital media knowledge
- already held identify customer's needs skill
- already held coordinate advertising campaigns skill
- already held create media plan skill
- already held create media schedule skill
- already held develop media strategy skill
- already held evaluate advertising campaign skill
- already held manage budgets skill
- already held media planning knowledge
- already held monitor media industry research figures skill
- already held perform media outlets research skill
- already held types of media knowledge
10 supplementary skills, helpful but not required
- optional, not held adobe creative suite optional
- optional, not held create advertisements optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held content marketing strategy optional
- optional, not held create content title optional
- optional, not held design graphics optional
- optional, not held examine advertisement layout optional
- optional, not held implement marketing strategies optional
- optional, not held perform market research optional
- optional, not held provide written content optional
29 held skills the advertising assistant role does not ask for
- not needed by the target role analyse business model skill
- not needed by the target role apply statistical analysis techniques skill
- not needed by the target role approve advertising campaign skill
- not needed by the target role below-the-line technique knowledge
- not needed by the target role buy advertising space skill
- not needed by the target role conduct public presentations skill
- not needed by the target role cooperate with colleagues skill
- not needed by the target role cope with challenging demands skill
- not needed by the target role copyright legislation knowledge
- not needed by the target role creatively use digital technologies skill
- not needed by the target role data visualisation software knowledge
- not needed by the target role demography knowledge
- not needed by the target role develop inclusive communication material skill
- not needed by the target role draw conclusions from market research results skill
- not needed by the target role interactive media knowledge
- not needed by the target role manage contracts skill
- not needed by the target role market research knowledge
- not needed by the target role meet deadlines skill
- not needed by the target role meet expectations of target audience skill
- not needed by the target role pay-per-click knowledge
- not needed by the target role perform project management skill
- not needed by the target role persuade clients with alternatives skill
- not needed by the target role present arguments persuasively skill
- not needed by the target role search engine optimisation knowledge
- not needed by the target role social media management knowledge
- not needed by the target role social media marketing techniques knowledge
- not needed by the target role statistics knowledge
- not needed by the target role study sales levels of products skill
- not needed by the target role work with advertising professionals skill
2 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- optional, not held adobe creative suite optional
- optional, not held content marketing strategy optional
Common questions about this move
Can an advertising media planner become an advertising assistant?
Yes, and it is a substantial move. An advertising media planner already covers 34% of what an advertising assistant is expected to do: 13 skills carry over, 3 of which the advertising assistant role treats as required.
What skills does an advertising media planner need to become an advertising assistant?
9 required skills are missing, plus 10 optional ones. They fall into 5 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is file documents.
How hard is the move from advertising media planner to advertising assistant?
Its learning distance is 61.4 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.