RecordMove

Management assistant to marketing assistant

A management assistant already meets 34% of what the marketing assistant role asks for. The move turns on 12 required skills not yet in the profile.

Fig. 1 · Skill transfer ESCO v1.2.1 · directional

From management assistant

Distant match

To marketing assistant

14 You already bring

12 Still to learn

52 Skills in the target role2

Learning distance Substantial retraining

69/ 100

adjacentmoderatesubstantialcareer change

1 How much of what a marketing assistant is expected to do is already part of a management assistant’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the marketing assistant role is recorded as needing, required and optional together. What these numbers mean.

Why

Why this move works

A marketing assistant role treats 9 of its required skills as things a management assistant already does. You would walk in with these on day one.

build business relationships
draft corporate emails
manage personnel agenda
marketing department processes
perform business research
process commissioned instructions

What stands in the way is 12 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 14 skills that carry over, these are the ones fewest other occupations ask for. A marketing assistant role needs them, and most people applying for one will not have them already. This is the part of a management assistant background worth leading with.

Skill the target role also needs Area

already held revise drafts made by managers information skills
already held marketing department processes business, administration and law
already held manage personnel agenda management skills
already held draft corporate emails communication, collaboration and creativity
already held draft press releases communication, collaboration and creativity
already held perform business research information skills

All 14 carried skills, including the 9 the marketing assistant role treats as required.

Table 3

Table 3 · What you may need to learn

The 38 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.

Skill to pick up Tier

01 management skills 5 required, 1 supplementary

still to learn update budget required
still to learn assist in developing marketing campaigns required
still to learn manage the handling of promotional materials required
still to learn organise business documents required
still to learn perform office routine activities required

optional, not held prepare exhibition marketing plan optional

02 business, administration and law 3 required, 7 supplementary

still to learn customer relationship management required
still to learn market research required
still to learn marketing management required

optional, not held commercial law optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held relationship marketing optional
optional, not held social media management optional

03 communication, collaboration and creativity 2 required, 9 supplementary

still to learn communicate schedules to the people concerned required
still to learn prepare presentation material required

optional, not held contact customers optional
optional, not held apply social media marketing optional
optional, not held attend trade fairs optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct public presentations optional
optional, not held execute email marketing optional
optional, not held liaise with advertising agencies optional
optional, not held liaise with financiers optional
optional, not held persuade clients with alternatives optional

04 working with computers 1 required, 2 supplementary

still to learn develop digital content required

optional, not held manage website optional
optional, not held prepare visual data optional

05 assisting and caring 1 required

still to learn follow the statutory obligations required

06 information skills 5 supplementary

optional, not held design questionnaires optional
optional, not held perform market research optional
optional, not held perform mystery shopping optional
optional, not held revise questionnaires optional
optional, not held tabulate survey results optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a marketing assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 14 skills that carry over

Skill Type

already held build business relationships skill
already held draft corporate emails skill
already held manage personnel agenda skill
already held marketing department processes knowledge
already held perform business research skill
already held process commissioned instructions skill
already held revise drafts made by managers skill
already held support managers skill
already held use different communication channels skill
already held draft press releases skill
already held public relations knowledge
already held speak different languages skill
already held translate language concepts skill
already held write work-related reports skill

The 2 learning areas not shown above

Skill to pick up Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held adobe creative suite optional

08 natural sciences, mathematics and statistics 1 supplementary

optional, not held statistics optional

26 supplementary skills, helpful but not required

Skill to pick up Tier

optional, not held adobe creative suite optional
optional, not held commercial law optional
optional, not held contact customers optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held apply social media marketing optional
optional, not held attend trade fairs optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct public presentations optional
optional, not held design questionnaires optional
optional, not held execute email marketing optional
optional, not held liaise with advertising agencies optional
optional, not held liaise with financiers optional
optional, not held manage website optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held perform market research optional
optional, not held perform mystery shopping optional
optional, not held persuade clients with alternatives optional
optional, not held prepare exhibition marketing plan optional
optional, not held prepare visual data optional
optional, not held relationship marketing optional
optional, not held revise questionnaires optional
optional, not held social media management optional
optional, not held statistics optional
optional, not held tabulate survey results optional

27 held skills the marketing assistant role does not ask for

Skill Type

not needed by the target role accounting department processes knowledge
not needed by the target role apply statistical analysis techniques skill
not needed by the target role assist visitors skill
not needed by the target role company policies knowledge
not needed by the target role coordinate events skill
not needed by the target role disseminate internal communications skill
not needed by the target role disseminate messages to people skill
not needed by the target role financial department processes knowledge
not needed by the target role fix meetings skill
not needed by the target role human resources department processes knowledge
not needed by the target role legal department processes knowledge
not needed by the target role liaise with board members skill
not needed by the target role liaise with managers skill
not needed by the target role maintain internal communication systems skill
not needed by the target role maintain register of shareholders skill
not needed by the target role maintain statutory books skill
not needed by the target role management department processes knowledge
not needed by the target role operations department processes knowledge
not needed by the target role perform clerical duties skill
not needed by the target role perform cost accounting activities skill
not needed by the target role personnel management knowledge
not needed by the target role sales department processes knowledge
not needed by the target role track key performance indicators skill
not needed by the target role use free typing techniques skill
not needed by the target role use office systems skill
not needed by the target role use spreadsheets software skill
not needed by the target role write meeting reports skill

12 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to pick up Tier

still to learn customer relationship management required
still to learn market research required
still to learn marketing management required
optional, not held adobe creative suite optional
optional, not held commercial law optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held relationship marketing optional
optional, not held social media management optional
optional, not held statistics optional

Index

Other moves recorded from management assistant

Full index of moves from management assistant

FAQ

Common questions about this move

Can a management assistant become a marketing assistant?

Yes, and it is a substantial move. A management assistant already covers 34% of what a marketing assistant is expected to do: 14 skills carry over, 9 of which the marketing assistant role treats as required.

What skills does a management assistant need to become a marketing assistant?

12 required skills are missing, plus 26 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by management skills. The single most important is communicate schedules to the people concerned.

How hard is the move from management assistant to marketing assistant?

Its learning distance is 69 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.