Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

management assistanttomarketing assistant

A management assistant already meets 34% of what the marketing assistant role asks for. The move turns on 12 required skills not yet in the profile.

From management assistant
34%
Overlap1
To marketing assistant
14 Skills carried over
12 Required, not held
69 Difficulty2
Career overlap Distant match

34%

Learning distance Substantial retraining

69/ 100

1 Share of the marketing assistant role’s weighted skill requirement already met by the management assistant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A marketing assistant role treats 9 of its required skills as things a management assistant already does. These are the ones it depends on most.

  • build business relationships
  • draft corporate emails
  • manage personnel agenda
  • marketing department processes
  • perform business research
  • process commissioned instructions

What stands in the way is 12 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 14 skills that carry over, these are the ones fewest other occupations ask for. A marketing assistant role needs them, and most people applying for one will not have them already. This is the part of a management assistant background worth leading with.

Skill the target role also needs Area
  • already held revise drafts made by managers information skills
  • already held marketing department processes business, administration and law
  • already held manage personnel agenda management skills
  • already held draft corporate emails communication, collaboration and creativity
  • already held draft press releases communication, collaboration and creativity
  • already held perform business research information skills

All 14 carried skills, including the 9 the marketing assistant role treats as required.

Table 3

Table 3 · What you would need to learn

The 38 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 management skills 5 required, 1 supplementary
  • required, not held update budget required
  • required, not held assist in developing marketing campaigns required
  • required, not held manage the handling of promotional materials required
  • required, not held organise business documents required
  • required, not held perform office routine activities required
  • optional, not held prepare exhibition marketing plan optional
02 business, administration and law 3 required, 7 supplementary
  • required, not held customer relationship management required
  • required, not held market research required
  • required, not held marketing management required
  • optional, not held commercial law optional
  • optional, not held services marketing optional
  • optional, not held accounting optional
  • optional, not held marketing analytics optional
  • optional, not held online ads campaign techniques optional
  • optional, not held relationship marketing optional
  • optional, not held social media management optional
03 communication, collaboration and creativity 2 required, 9 supplementary
  • required, not held communicate schedules to the people concerned required
  • required, not held prepare presentation material required
  • optional, not held contact customers optional
  • optional, not held apply social media marketing optional
  • optional, not held attend trade fairs optional
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held conduct public presentations optional
  • optional, not held execute email marketing optional
  • optional, not held liaise with advertising agencies optional
  • optional, not held liaise with financiers optional
  • optional, not held persuade clients with alternatives optional
04 working with computers 1 required, 2 supplementary
  • required, not held develop digital content required
  • optional, not held manage website optional
  • optional, not held prepare visual data optional
05 assisting and caring 1 required
  • required, not held follow the statutory obligations required
06 information skills 5 supplementary
  • optional, not held design questionnaires optional
  • optional, not held perform market research optional
  • optional, not held perform mystery shopping optional
  • optional, not held revise questionnaires optional
  • optional, not held tabulate survey results optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a marketing assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 14 skills that carry over
Skill Type
  • already held build business relationships skill
  • already held draft corporate emails skill
  • already held manage personnel agenda skill
  • already held marketing department processes knowledge
  • already held perform business research skill
  • already held process commissioned instructions skill
  • already held revise drafts made by managers skill
  • already held support managers skill
  • already held use different communication channels skill
  • already held draft press releases skill
  • already held public relations knowledge
  • already held speak different languages skill
  • already held translate language concepts skill
  • already held write work-related reports skill
The 2 learning areas not shown above
Skill to acquire Tier
07 information and communication technologies (icts) 1 supplementary
  • optional, not held adobe creative suite optional
08 natural sciences, mathematics and statistics 1 supplementary
  • optional, not held statistics optional
26 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held adobe creative suite optional
  • optional, not held commercial law optional
  • optional, not held contact customers optional
  • optional, not held services marketing optional
  • optional, not held accounting optional
  • optional, not held apply social media marketing optional
  • optional, not held attend trade fairs optional
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held conduct public presentations optional
  • optional, not held design questionnaires optional
  • optional, not held execute email marketing optional
  • optional, not held liaise with advertising agencies optional
  • optional, not held liaise with financiers optional
  • optional, not held manage website optional
  • optional, not held marketing analytics optional
  • optional, not held online ads campaign techniques optional
  • optional, not held perform market research optional
  • optional, not held perform mystery shopping optional
  • optional, not held persuade clients with alternatives optional
  • optional, not held prepare exhibition marketing plan optional
  • optional, not held prepare visual data optional
  • optional, not held relationship marketing optional
  • optional, not held revise questionnaires optional
  • optional, not held social media management optional
  • optional, not held statistics optional
  • optional, not held tabulate survey results optional
27 held skills the marketing assistant role does not ask for
Skill Type
  • not needed by the target role accounting department processes knowledge
  • not needed by the target role apply statistical analysis techniques skill
  • not needed by the target role assist visitors skill
  • not needed by the target role company policies knowledge
  • not needed by the target role coordinate events skill
  • not needed by the target role disseminate internal communications skill
  • not needed by the target role disseminate messages to people skill
  • not needed by the target role financial department processes knowledge
  • not needed by the target role fix meetings skill
  • not needed by the target role human resources department processes knowledge
  • not needed by the target role legal department processes knowledge
  • not needed by the target role liaise with board members skill
  • not needed by the target role liaise with managers skill
  • not needed by the target role maintain internal communication systems skill
  • not needed by the target role maintain register of shareholders skill
  • not needed by the target role maintain statutory books skill
  • not needed by the target role management department processes knowledge
  • not needed by the target role operations department processes knowledge
  • not needed by the target role perform clerical duties skill
  • not needed by the target role perform cost accounting activities skill
  • not needed by the target role personnel management knowledge
  • not needed by the target role sales department processes knowledge
  • not needed by the target role track key performance indicators skill
  • not needed by the target role use free typing techniques skill
  • not needed by the target role use office systems skill
  • not needed by the target role use spreadsheets software skill
  • not needed by the target role write meeting reports skill
12 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held customer relationship management required
  • required, not held market research required
  • required, not held marketing management required
  • optional, not held adobe creative suite optional
  • optional, not held commercial law optional
  • optional, not held services marketing optional
  • optional, not held accounting optional
  • optional, not held marketing analytics optional
  • optional, not held online ads campaign techniques optional
  • optional, not held relationship marketing optional
  • optional, not held social media management optional
  • optional, not held statistics optional
Index

Other moves recorded from management assistant

Full index of moves from management assistant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.