Tourist information officer to tourist animator
A tourist information officer already meets 54% of what the tourist animator role asks for. The move turns on 8 required skills not yet in the profile.
48.3/ 100
1 How much of what a tourist animator is expected to do is already part of a tourist information officer’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the tourist animator role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A tourist animator role treats 9 of its required skills as things a tourist information officer already does. You would walk in with these on day one.
- build business relationships
- comply with food safety and hygiene
- demonstrate intercultural competences in hospitality services
- engage local communities in the management of natural protected areas
- identify customer's needs
- manage conservation of natural and cultural heritage
What stands in the way is 8 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 18 skills that carry over, these are the ones fewest other occupations ask for. A tourist animator role needs them, and most people applying for one will not have them already. This is the part of a tourist information officer background worth leading with.
- already held demonstrate intercultural competences in hospitality services communication, collaboration and creativity
- already held distribute local information materials communication, collaboration and creativity
- already held support community-based tourism communication, collaboration and creativity
- already held improve customer traveling experiences with augmented reality working with computers
- already held ecotourism natural sciences, mathematics and statistics
- already held educate on sustainable tourism communication, collaboration and creativity
All 18 carried skills, including the 9 the tourist animator role treats as required.
Table 3 · What you may need to learn
The 15 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn assist clients with special needs required
- still to learn develop entertainment programmes required
- still to learn ensure cross-department cooperation required
- optional, not held implement sales strategies optional
- optional, not held handle customer complaints optional
- optional, not held implement marketing strategies optional
- still to learn entertain guests interactively required
- still to learn inform customers of activity changes required
- still to learn manage health and safety standards required
- optional, not held greet guests optional
- still to learn keep up to date on local events required
- optional, not held evaluate events optional
- still to learn recreation activities required
- optional, not held water skiing optional
- optional, not held handle financial transactions optional
Table 4 · Where to start
The 3 entries a tourist animator role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 entertain guests interactively practise this
- 02 keep up to date on local events practise this
- 03 assist clients with special needs practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 18 skills that carry over
- already held build business relationships skill
- already held comply with food safety and hygiene skill
- already held demonstrate intercultural competences in hospitality services skill
- already held engage local communities in the management of natural protected areas skill
- already held identify customer's needs skill
- already held manage conservation of natural and cultural heritage skill
- already held provide tourism related information skill
- already held support community-based tourism skill
- already held support local tourism skill
- already held augmented reality knowledge
- already held distribute local information materials skill
- already held ecotourism knowledge
- already held educate on sustainable tourism skill
- already held improve customer traveling experiences with augmented reality skill
- already held maintain customer service skill
- already held promote virtual reality travelling experiences skill
- already held use e-tourism platforms skill
- already held virtual reality knowledge
7 supplementary skills, helpful but not required
- optional, not held water skiing optional
- optional, not held implement sales strategies optional
- optional, not held evaluate events optional
- optional, not held greet guests optional
- optional, not held handle customer complaints optional
- optional, not held handle financial transactions optional
- optional, not held implement marketing strategies optional
29 held skills the tourist animator role does not ask for
- not needed by the target role apply foreign languages in tourism skill
- not needed by the target role apply social media marketing skill
- not needed by the target role assist visitors skill
- not needed by the target role build a network of suppliers in tourism skill
- not needed by the target role collect tourist information skill
- not needed by the target role communicate with customers skill
- not needed by the target role coordinate efforts of stakeholders for destination promotion skill
- not needed by the target role develop tourist information materials skill
- not needed by the target role devise special promotions skill
- not needed by the target role ensure client orientation skill
- not needed by the target role geographical areas relevant to tourism knowledge
- not needed by the target role handle personal identifiable information skill
- not needed by the target role integrate content into output media skill
- not needed by the target role local area tourism industry knowledge
- not needed by the target role maintain customer records skill
- not needed by the target role manage visitor flows in natural protected areas skill
- not needed by the target role organise cultural events skill
- not needed by the target role perform services in a flexible manner skill
- not needed by the target role process booking skill
- not needed by the target role process payments skill
- not needed by the target role process reservations skill
- not needed by the target role produce content for tourism brochures skill
- not needed by the target role provide directions to guests skill
- not needed by the target role quote prices skill
- not needed by the target role respond to customers' inquiries skill
- not needed by the target role self-service technologies in tourism knowledge
- not needed by the target role sell souvenirs skill
- not needed by the target role sell tickets skill
- not needed by the target role work in a hospitality team skill
2 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn recreation activities required
- optional, not held water skiing optional
Other moves recorded from tourist information officer
Common questions about this move
Can a tourist information officer become a tourist animator?
Yes, and it is a moderate move. A tourist information officer already covers 54% of what a tourist animator is expected to do: 18 skills carry over, 9 of which the tourist animator role treats as required.
What skills does a tourist information officer need to become a tourist animator?
8 required skills are missing, plus 7 optional ones. They fall into 5 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is entertain guests interactively.
How hard is the move from tourist information officer to tourist animator?
Its learning distance is 48.3 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.