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Where a web content manager can go next

5 destinations recorded, ranked by how much of the target role a web content manager already meets. The closer to the top of Table 1, the less there is to learn.

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

Professionals 54 skills on file 5 career moves 0 above 60% overlap Closest: search engine optimisation expert, 49%

Fig. 2 — the 5 nearest destinations from web content manager. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a web content manager already covers. All 5 are listed in the tables below.

70% and above · short step
50 to 70% · real move
Below 50% · substantial retraining

Table 1

Table 1 · Within reach

search engine optimisation expert 49% covered · difficulty 48.9

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Index

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web content manager is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a web content manager already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.