Where a web content manager can go next
5 destinations recorded, ranked by how much of the target role a web content manager already meets. The closer to the top of Table 1, the less there is to learn.
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as content specialist, web content specialist, web content curatorspecialist, web content administrators, digital content, content curator.
Professionals 54 skills on file 5 career moves 0 above 60% overlap Closest: search engine optimisation expert, 49%
- 70% and above · short step
- 50 to 70% · real move
- Below 50% · substantial retraining
Table 1 · Within reach
Table 2 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
Table 3 · What the job itself asks for
A web content manager needs 32 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.
- translate requirement concepts into content working with computers
- utilise content types working with computers
- apply tools for content development working with computers
- create content title communication, collaboration and creativity
- keywords in digital content information and communication technologies (icts)
- publishing strategy arts and humanities
- authoring software information and communication technologies (icts)
- compile content information skills
- conduct content quality assurance working with computers
- manage content metadata information skills
Table 4 · Jobs that lead here
The reverse view: occupations whose skills already cover much of what a web content manager does. The figure is how much of this job each one brings.
Look up another occupation
Web content manager is filed under Professionals, ISCO major group 2. The full index lists all ten groups.
How these figures were compiled
Overlap is how much of the target role is already part of a web content manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.