Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

advertising copywritertopublications coordinator

A advertising copywriter already meets 24% of what the publications coordinator role asks for. The move turns on 17 required skills not yet in the profile.

From advertising copywriter
24%
Overlap1
To publications coordinator
10 Skills carried over
17 Required, not held
75.8 Difficulty2
adjacent 0–30
moderate 30–55
substantial 55–75
career change 75–100
this move, 75.8

This move: 75.8 of 100 · career change

1 Share of the publications coordinator role’s weighted skill requirement already met by the advertising copywriter profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 10 skills that carry over, these are the ones fewest other occupations ask for. A publications coordinator role needs them, and most people applying for one will not have them already. This is the part of a advertising copywriter background worth leading with.

Skill the target role also needs Area
  • already held social media marketing techniques business, administration and law
  • already held desktop publishing information and communication technologies (icts)
  • already held develop digital content working with computers
  • already held apply desktop publishing techniques working with computers
  • already held proofread text communication, collaboration and creativity
  • already held apply grammar and spelling rules communication, collaboration and creativity

All 10 carried skills, including the 5 the publications coordinator role treats as required.

Table 3

Table 3 · What you would need to learn

The 30 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 8 required, 1 supplementary
  • required, not held digital marketing techniques required
  • required, not held publishing market required
  • required, not held brand marketing techniques required
  • required, not held content marketing strategy required
  • required, not held market analysis required
  • required, not held market participants required
  • required, not held marketing principles required
  • required, not held project management principles required
  • optional, not held accounting techniques optional
02 management skills 4 required, 3 supplementary
  • required, not held apply organisational techniques required
  • required, not held finish project within budget required
  • required, not held manage staff required
  • required, not held perform project management required
  • optional, not held manage accounts optional
  • optional, not held plan digital marketing optional
  • optional, not held recruit employees optional
03 communication, collaboration and creativity 3 required, 4 supplementary
  • required, not held present publishing plan required
  • required, not held apply social media marketing required
  • required, not held execute marketing plan required
  • optional, not held maintain relationship with customers optional
  • optional, not held rewrite manuscripts optional
  • optional, not held select manuscripts optional
  • optional, not held implement marketing strategies optional
04 arts and humanities 1 required, 2 supplementary
  • required, not held digital media required
  • optional, not held grammar optional
  • optional, not held spelling optional
05 working with computers 1 required
  • required, not held digital communication and collaboration required
06 information skills 2 supplementary
  • optional, not held conserve new media optional
  • optional, not held read manuscripts optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a publications coordinator role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 10 skills that carry over
Skill Type
  • already held copyright legislation knowledge
  • already held develop digital content skill
  • already held manage budgets skill
  • already held perform market research skill
  • already held social media marketing techniques knowledge
  • already held apply desktop publishing techniques skill
  • already held apply grammar and spelling rules skill
  • already held desktop publishing knowledge
  • already held identify customer's needs skill
  • already held proofread text skill
The 1 learning area not shown above
Skill to acquire Tier
07 assisting and caring 1 supplementary
  • optional, not held oversee quality control optional
13 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held conserve new media optional
  • optional, not held maintain relationship with customers optional
  • optional, not held read manuscripts optional
  • optional, not held rewrite manuscripts optional
  • optional, not held select manuscripts optional
  • optional, not held accounting techniques optional
  • optional, not held grammar optional
  • optional, not held implement marketing strategies optional
  • optional, not held manage accounts optional
  • optional, not held oversee quality control optional
  • optional, not held plan digital marketing optional
  • optional, not held recruit employees optional
  • optional, not held spelling optional
25 held skills the publications coordinator role does not ask for
Skill Type
  • not needed by the target role advertising techniques knowledge
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse cultural trends skill
  • not needed by the target role brainstorm ideas skill
  • not needed by the target role conduct search engine optimisation skill
  • not needed by the target role coordinate advertising campaigns skill
  • not needed by the target role create advertisements skill
  • not needed by the target role create storyboards skill
  • not needed by the target role develop creative ideas skill
  • not needed by the target role develop media strategy skill
  • not needed by the target role draft press releases skill
  • not needed by the target role evaluate advertising campaign skill
  • not needed by the target role evaluate writings in response to feedback skill
  • not needed by the target role follow a brief skill
  • not needed by the target role give live presentation skill
  • not needed by the target role lay out digital written content skill
  • not needed by the target role meet expectations of target audience skill
  • not needed by the target role perform media outlets research skill
  • not needed by the target role practice humour skill
  • not needed by the target role printing techniques knowledge
  • not needed by the target role product comprehension knowledge
  • not needed by the target role types of media knowledge
  • not needed by the target role typography knowledge
  • not needed by the target role use word processing software skill
  • not needed by the target role write to a deadline skill
12 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held digital marketing techniques required
  • required, not held publishing market required
  • required, not held brand marketing techniques required
  • required, not held content marketing strategy required
  • required, not held digital media required
  • required, not held market analysis required
  • required, not held market participants required
  • required, not held marketing principles required
  • required, not held project management principles required
  • optional, not held accounting techniques optional
  • optional, not held grammar optional
  • optional, not held spelling optional
Index

Other moves recorded from advertising copywriter

Full index of moves from advertising copywriter

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.