Career Overlap Occupation record
RecordJob

Where a destination manager can go next

5 destinations recorded, ranked by how much of the target role a destination manager already meets. The closer to the top of Table 1, the less there is to learn.

Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.

Also known as destination development manager, organisation manager, destination marketing manager, destination management organisation (DMO) manager, tourism strategy manager.

Managers 57 skills on file 5 career moves 1 above 60% overlap Closest: travel agency manager, 62%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1
travel agency manager 62% covered tourism product manager 59% covered tour operator manager 59% covered tourism policy director 49% covered tourist information centre ma… 49% covered destination manager You are here
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
The 5 nearest destinations from destination manager, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a destination manager already covers. All 5 are listed in the tables below.
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 3

Table 3 · What the job itself asks for

A destination manager needs 37 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area
  • build a strategic marketing plan for destination management management skills
  • coordinate efforts of stakeholders for destination promotion communication, collaboration and creativity
  • coordinate public-private partnerships in tourism communication, collaboration and creativity
  • assess an area as a tourism destination information skills
  • select optimal distribution channel management skills
  • tourist resources of a destination for further development services
  • lead the brand strategic planning process management skills
  • manage production of destination promotional materials communication, collaboration and creativity
  • oversee the design of touristic publications management skills
  • oversee the printing of touristic publications management skills
Table 4

Table 4 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what a destination manager does. The figure is how much of this job each one brings.

Index

Look up another occupation

Destination manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of a destination manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.