Table 1Transition record

destination managertotourist information centre manager

A destination manager already meets 49% of what the tourist information centre manager role asks for. The move turns on 18 required skills not yet in the profile.

From destination manager

49%

Overlap1

To tourist information centre manager

29 Skills carried over

18 Required, not held

59.7 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 59.7

This move: 59.7 of 100 · substantial

1 Share of the tourist information centre manager role’s weighted skill requirement already met by the destination manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 29 skills that carry over, these are the ones fewest other occupations ask for. A tourist information centre manager role needs them, and most people applying for one will not have them already. This is the part of a destination manager background worth leading with.

Skill the target role also needs Area

already held design press kit for media communication, collaboration and creativity
already held assess an area as a tourism destination information skills
already held develop tourist information materials communication, collaboration and creativity
already held oversee the design of touristic publications management skills
already held oversee the printing of touristic publications management skills
already held develop strategies for accessibility management skills

All 29 carried skills, including the 14 the tourist information centre manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 23 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 8 required, 1 supplementary

required, not held distribute local information materials required
required, not held apply foreign languages in tourism required
required, not held create solutions to problems required
required, not held design materials for multimedia campaigns required
required, not held ensure infrastructure accessibility required
required, not held maintain customer service required
required, not held present reports required
required, not held respond to customers' inquiries required

optional, not held assist clients with special needs optional

02 information skills 4 required, 1 supplementary

required, not held handle touristic quantitative data required
required, not held keep up to date on local events required
required, not held develop financial statistics reports required
required, not held maintain customer records required

optional, not held read maps optional

03 management skills 2 required, 2 supplementary

required, not held analyse data about clients required
required, not held manage medium term objectives required

optional, not held prepare travel packages optional
optional, not held plan shifts of employees optional

04 assisting and caring 2 required

required, not held provide tourism related information required
required, not held handle personal identifiable information required

05 working with computers 1 required, 1 supplementary

required, not held have computer literacy required

optional, not held manage website optional

06 services 1 required

required, not held tourism market required

Table 4

Table 4 · Where to start

The 3 entries a tourist information centre manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 29 skills that carry over

Skill Type

already held assess an area as a tourism destination skill
already held build a network of suppliers in tourism skill
already held build business relationships skill
already held comply with food safety and hygiene skill
already held design press kit for media skill
already held develop strategies for accessibility skill
already held develop tourist information materials skill
already held geographical areas relevant to tourism knowledge
already held local area tourism industry knowledge
already held manage budgets skill
already held manage staff skill
already held oversee the design of touristic publications skill
already held oversee the printing of touristic publications skill
already held recruit employees skill
already held coordinate operational activities skill
already held ecotourism knowledge
already held educate on sustainable tourism skill
already held engage local communities in the management of natural protected areas skill
already held improve customer traveling experiences with augmented reality skill
already held manage conservation of natural and cultural heritage skill
already held manage visitor flows in natural protected areas skill
already held perform market research skill
already held promote virtual reality travelling experiences skill
already held self-service technologies in tourism knowledge
already held support community-based tourism skill
already held support local tourism skill
already held train employees skill
already held use e-tourism platforms skill
already held virtual reality knowledge

5 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held prepare travel packages optional
optional, not held assist clients with special needs optional
optional, not held manage website optional
optional, not held plan shifts of employees optional
optional, not held read maps optional

28 held skills the tourist information centre manager role does not ask for

Skill Type

not needed by the target role apply strategic thinking skill
not needed by the target role augmented reality knowledge
not needed by the target role build a strategic marketing plan for destination management skill
not needed by the target role coordinate efforts of stakeholders for destination promotion skill
not needed by the target role coordinate public-private partnerships in tourism skill
not needed by the target role create annual marketing budget skill
not needed by the target role deliver presentations on tourism skill
not needed by the target role develop inclusive communication material skill
not needed by the target role develop working procedures skill
not needed by the target role execute marketing plan skill
not needed by the target role lead the brand strategic planning process skill
not needed by the target role maintain relationship with suppliers skill
not needed by the target role manage contracts skill
not needed by the target role manage distribution of destination promotional materials skill
not needed by the target role manage production of destination promotional materials skill
not needed by the target role manage yield skill
not needed by the target role market analysis knowledge
not needed by the target role measure customer feedback skill
not needed by the target role measure sustainability of tourism activities skill
not needed by the target role plan digital marketing skill
not needed by the target role plan measures to safeguard cultural heritage skill
not needed by the target role plan measures to safeguard natural protected areas skill
not needed by the target role report touristic facts skill
not needed by the target role sales strategies knowledge
not needed by the target role select optimal distribution channel skill
not needed by the target role set up pricing strategies skill
not needed by the target role supervise crew skill
not needed by the target role tourist resources of a destination for further development knowledge

1 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held tourism market required

Index

Other moves recorded from destination manager

Full index of moves from destination manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.