Destination manager to tourist information centre manager
A destination manager already meets 49% of what the tourist information centre manager role asks for. The move turns on 18 required skills not yet in the profile.
59.7/ 100
1 How much of what a tourist information centre manager is expected to do is already part of a destination manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the tourist information centre manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A tourist information centre manager role treats 14 of its required skills as things a destination manager already does. You would walk in with these on day one.
- assess an area as a tourism destination
- build a network of suppliers in tourism
- build business relationships
- comply with food safety and hygiene
- design press kit for media
- develop strategies for accessibility
What stands in the way is 18 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 29 skills that carry over, these are the ones fewest other occupations ask for. A tourist information centre manager role needs them, and most people applying for one will not have them already. This is the part of a destination manager background worth leading with.
- already held design press kit for media communication, collaboration and creativity
- already held assess an area as a tourism destination information skills
- already held develop tourist information materials communication, collaboration and creativity
- already held oversee the design of touristic publications management skills
- already held oversee the printing of touristic publications management skills
- already held develop strategies for accessibility management skills
All 29 carried skills, including the 14 the tourist information centre manager role treats as required.
Table 3 · What you may need to learn
The 23 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn distribute local information materials required
- still to learn apply foreign languages in tourism required
- still to learn create solutions to problems required
- still to learn design materials for multimedia campaigns required
- still to learn ensure infrastructure accessibility required
- still to learn maintain customer service required
- still to learn present reports required
- still to learn respond to customers' inquiries required
- optional, not held assist clients with special needs optional
- still to learn handle touristic quantitative data required
- still to learn keep up to date on local events required
- still to learn develop financial statistics reports required
- still to learn maintain customer records required
- optional, not held read maps optional
- still to learn analyse data about clients required
- still to learn manage medium term objectives required
- optional, not held prepare travel packages optional
- optional, not held plan shifts of employees optional
- still to learn provide tourism related information required
- still to learn handle personal identifiable information required
- still to learn have computer literacy required
- optional, not held manage website optional
- still to learn tourism market required
Table 4 · Where to start
The 3 entries a tourist information centre manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 handle touristic quantitative data practise this
- 02 distribute local information materials practise this
- 03 keep up to date on local events practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 29 skills that carry over
- already held assess an area as a tourism destination skill
- already held build a network of suppliers in tourism skill
- already held build business relationships skill
- already held comply with food safety and hygiene skill
- already held design press kit for media skill
- already held develop strategies for accessibility skill
- already held develop tourist information materials skill
- already held geographical areas relevant to tourism knowledge
- already held local area tourism industry knowledge
- already held manage budgets skill
- already held manage staff skill
- already held oversee the design of touristic publications skill
- already held oversee the printing of touristic publications skill
- already held recruit employees skill
- already held coordinate operational activities skill
- already held ecotourism knowledge
- already held educate on sustainable tourism skill
- already held engage local communities in the management of natural protected areas skill
- already held improve customer traveling experiences with augmented reality skill
- already held manage conservation of natural and cultural heritage skill
- already held manage visitor flows in natural protected areas skill
- already held perform market research skill
- already held promote virtual reality travelling experiences skill
- already held self-service technologies in tourism knowledge
- already held support community-based tourism skill
- already held support local tourism skill
- already held train employees skill
- already held use e-tourism platforms skill
- already held virtual reality knowledge
5 supplementary skills, helpful but not required
- optional, not held prepare travel packages optional
- optional, not held assist clients with special needs optional
- optional, not held manage website optional
- optional, not held plan shifts of employees optional
- optional, not held read maps optional
28 held skills the tourist information centre manager role does not ask for
- not needed by the target role apply strategic thinking skill
- not needed by the target role augmented reality knowledge
- not needed by the target role build a strategic marketing plan for destination management skill
- not needed by the target role coordinate efforts of stakeholders for destination promotion skill
- not needed by the target role coordinate public-private partnerships in tourism skill
- not needed by the target role create annual marketing budget skill
- not needed by the target role deliver presentations on tourism skill
- not needed by the target role develop inclusive communication material skill
- not needed by the target role develop working procedures skill
- not needed by the target role execute marketing plan skill
- not needed by the target role lead the brand strategic planning process skill
- not needed by the target role maintain relationship with suppliers skill
- not needed by the target role manage contracts skill
- not needed by the target role manage distribution of destination promotional materials skill
- not needed by the target role manage production of destination promotional materials skill
- not needed by the target role manage yield skill
- not needed by the target role market analysis knowledge
- not needed by the target role measure customer feedback skill
- not needed by the target role measure sustainability of tourism activities skill
- not needed by the target role plan digital marketing skill
- not needed by the target role plan measures to safeguard cultural heritage skill
- not needed by the target role plan measures to safeguard natural protected areas skill
- not needed by the target role report touristic facts skill
- not needed by the target role sales strategies knowledge
- not needed by the target role select optimal distribution channel skill
- not needed by the target role set up pricing strategies skill
- not needed by the target role supervise crew skill
- not needed by the target role tourist resources of a destination for further development knowledge
1 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn tourism market required
Common questions about this move
Can a destination manager become a tourist information centre manager?
Yes, and it is a substantial move. A destination manager already covers 49% of what a tourist information centre manager is expected to do: 29 skills carry over, 14 of which the tourist information centre manager role treats as required.
What skills does a destination manager need to become a tourist information centre manager?
18 required skills are missing, plus 5 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is handle touristic quantitative data.
How hard is the move from destination manager to tourist information centre manager?
Its learning distance is 59.7 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.