Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

destination managertotour operator manager

A destination manager already meets 59% of what the tour operator manager role asks for. The move turns on 14 required skills not yet in the profile.

From destination manager
59%
Overlap1
To tour operator manager
33 Skills carried over
14 Required, not held
51.6 Difficulty2
Career overlap Partial match

59%

Learning distance Real move, short list to learn

51.6/ 100

1 Share of the tour operator manager role’s weighted skill requirement already met by the destination manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A tour operator manager role treats 16 of its required skills as things a destination manager already does. These are the ones it depends on most.

  • build a network of suppliers in tourism
  • build business relationships
  • comply with food safety and hygiene
  • develop strategies for accessibility
  • manage budgets
  • manage contracts

What stands in the way is 14 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 33 skills that carry over, these are the ones fewest other occupations ask for. A tour operator manager role needs them, and most people applying for one will not have them already. This is the part of a destination manager background worth leading with.

Skill the target role also needs Area
  • already held select optimal distribution channel management skills
  • already held oversee the design of touristic publications management skills
  • already held oversee the printing of touristic publications management skills
  • already held manage production of destination promotional materials communication, collaboration and creativity
  • already held manage distribution of destination promotional materials communication, collaboration and creativity
  • already held develop strategies for accessibility management skills

All 33 carried skills, including the 16 the tour operator manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 18 missing skills fall into 4 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 management skills 6 required, 1 supplementary
  • required, not held translate strategy into operation required
  • required, not held develop revenue generation strategies required
  • required, not held prepare travel packages required
  • required, not held manage distribution channels required
  • required, not held plan marketing strategy required
  • required, not held plan medium to long term objectives required
  • optional, not held identify suppliers optional
02 communication, collaboration and creativity 5 required, 2 supplementary
  • required, not held negotiate tourism rates required
  • required, not held develop tourism products required
  • required, not held maintain customer service required
  • required, not held maximise sales revenues required
  • required, not held provide customised products required
  • optional, not held develop tourism destinations optional
  • optional, not held negotiate tourism experience purchases optional
03 assisting and caring 2 required
  • required, not held handle personal identifiable information required
  • required, not held oversee quality control required
04 services 1 required, 1 supplementary
  • required, not held tourism market required
  • optional, not held property management software optional
Table 4

Table 4 · Where to start

The 3 entries a tour operator manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 33 skills that carry over
Skill Type
  • already held build a network of suppliers in tourism skill
  • already held build business relationships skill
  • already held comply with food safety and hygiene skill
  • already held develop strategies for accessibility skill
  • already held manage budgets skill
  • already held manage contracts skill
  • already held manage staff skill
  • already held manage visitor flows in natural protected areas skill
  • already held measure customer feedback skill
  • already held oversee the design of touristic publications skill
  • already held oversee the printing of touristic publications skill
  • already held perform market research skill
  • already held recruit employees skill
  • already held sales strategies knowledge
  • already held select optimal distribution channel skill
  • already held set up pricing strategies skill
  • already held augmented reality knowledge
  • already held coordinate operational activities skill
  • already held create annual marketing budget skill
  • already held develop working procedures skill
  • already held ecotourism knowledge
  • already held educate on sustainable tourism skill
  • already held engage local communities in the management of natural protected areas skill
  • already held improve customer traveling experiences with augmented reality skill
  • already held manage conservation of natural and cultural heritage skill
  • already held manage distribution of destination promotional materials skill
  • already held manage production of destination promotional materials skill
  • already held promote virtual reality travelling experiences skill
  • already held self-service technologies in tourism knowledge
  • already held support community-based tourism skill
  • already held support local tourism skill
  • already held use e-tourism platforms skill
  • already held virtual reality knowledge
4 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held develop tourism destinations optional
  • optional, not held negotiate tourism experience purchases optional
  • optional, not held property management software optional
  • optional, not held identify suppliers optional
24 held skills the tour operator manager role does not ask for
Skill Type
  • not needed by the target role apply strategic thinking skill
  • not needed by the target role assess an area as a tourism destination skill
  • not needed by the target role build a strategic marketing plan for destination management skill
  • not needed by the target role coordinate efforts of stakeholders for destination promotion skill
  • not needed by the target role coordinate public-private partnerships in tourism skill
  • not needed by the target role deliver presentations on tourism skill
  • not needed by the target role design press kit for media skill
  • not needed by the target role develop inclusive communication material skill
  • not needed by the target role develop tourist information materials skill
  • not needed by the target role execute marketing plan skill
  • not needed by the target role geographical areas relevant to tourism knowledge
  • not needed by the target role lead the brand strategic planning process skill
  • not needed by the target role local area tourism industry knowledge
  • not needed by the target role maintain relationship with suppliers skill
  • not needed by the target role manage yield skill
  • not needed by the target role market analysis knowledge
  • not needed by the target role measure sustainability of tourism activities skill
  • not needed by the target role plan digital marketing skill
  • not needed by the target role plan measures to safeguard cultural heritage skill
  • not needed by the target role plan measures to safeguard natural protected areas skill
  • not needed by the target role report touristic facts skill
  • not needed by the target role supervise crew skill
  • not needed by the target role tourist resources of a destination for further development knowledge
  • not needed by the target role train employees skill
2 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held tourism market required
  • optional, not held property management software optional
Index

Other moves recorded from destination manager

Full index of moves from destination manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.