Table 1Transition record

destination managertotourism policy director

A destination manager already meets 49% of what the tourism policy director role asks for. The move turns on 3 required skills not yet in the profile.

From destination manager

49%

Overlap1

To tourism policy director

11 Skills carried over

3 Required, not held

48.8 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 48.8

This move: 48.8 of 100 · moderate

1 Share of the tourism policy director role’s weighted skill requirement already met by the destination manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A tourism policy director role needs them, and most people applying for one will not have them already. This is the part of a destination manager background worth leading with.

Skill the target role also needs Area

already held coordinate public-private partnerships in tourism communication, collaboration and creativity
already held build a strategic marketing plan for destination management management skills
already held deliver presentations on tourism communication, collaboration and creativity
already held assess an area as a tourism destination information skills
already held tourist resources of a destination for further development services
already held manage production of destination promotional materials communication, collaboration and creativity

All 11 carried skills, including the 7 the tourism policy director role treats as required.

Table 3

Table 3 · What you would need to learn

The 19 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 services 2 required

required, not held environmental impact of tourism required
required, not held tourism market required

02 management skills 1 required, 3 supplementary

required, not held develop tourism policies required

optional, not held develop international cooperation strategies optional
optional, not held manage government policy implementation optional
optional, not held plan event marketing for promotional campaigns optional

03 communication, collaboration and creativity 6 supplementary

optional, not held advise on foreign affairs policies optional
optional, not held build international relations optional
optional, not held perform public relations optional
optional, not held present reports optional
optional, not held show intercultural awareness optional
optional, not held speak different languages optional

04 business, administration and law 2 supplementary

optional, not held foreign affairs optional
optional, not held marketing principles optional

05 information skills 2 supplementary

optional, not held analyse foreign affairs policies optional
optional, not held report analysis results optional

06 social sciences, journalism and information 2 supplementary

optional, not held foreign affairs policy development optional
optional, not held government policy implementation optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a tourism policy director role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over

Skill Type

already held assess an area as a tourism destination skill
already held coordinate public-private partnerships in tourism skill
already held deliver presentations on tourism skill
already held measure sustainability of tourism activities skill
already held plan measures to safeguard cultural heritage skill
already held plan measures to safeguard natural protected areas skill
already held tourist resources of a destination for further development knowledge
already held build a strategic marketing plan for destination management skill
already held geographical areas relevant to tourism knowledge
already held manage distribution of destination promotional materials skill
already held manage production of destination promotional materials skill

The 1 learning area not shown above

Skill to acquire Tier

07 education 1 supplementary

optional, not held scientific research methodology optional

16 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held develop international cooperation strategies optional
optional, not held advise on foreign affairs policies optional
optional, not held analyse foreign affairs policies optional
optional, not held build international relations optional
optional, not held foreign affairs optional
optional, not held foreign affairs policy development optional
optional, not held government policy implementation optional
optional, not held manage government policy implementation optional
optional, not held marketing principles optional
optional, not held perform public relations optional
optional, not held plan event marketing for promotional campaigns optional
optional, not held present reports optional
optional, not held report analysis results optional
optional, not held scientific research methodology optional
optional, not held show intercultural awareness optional
optional, not held speak different languages optional

46 held skills the tourism policy director role does not ask for

Skill Type

not needed by the target role apply strategic thinking skill
not needed by the target role augmented reality knowledge
not needed by the target role build a network of suppliers in tourism skill
not needed by the target role build business relationships skill
not needed by the target role comply with food safety and hygiene skill
not needed by the target role coordinate efforts of stakeholders for destination promotion skill
not needed by the target role coordinate operational activities skill
not needed by the target role create annual marketing budget skill
not needed by the target role design press kit for media skill
not needed by the target role develop inclusive communication material skill
not needed by the target role develop strategies for accessibility skill
not needed by the target role develop tourist information materials skill
not needed by the target role develop working procedures skill
not needed by the target role ecotourism knowledge
not needed by the target role educate on sustainable tourism skill
not needed by the target role engage local communities in the management of natural protected areas skill
not needed by the target role execute marketing plan skill
not needed by the target role improve customer traveling experiences with augmented reality skill
not needed by the target role lead the brand strategic planning process skill
not needed by the target role local area tourism industry knowledge
not needed by the target role maintain relationship with suppliers skill
not needed by the target role manage budgets skill
not needed by the target role manage conservation of natural and cultural heritage skill
not needed by the target role manage contracts skill
not needed by the target role manage staff skill
not needed by the target role manage visitor flows in natural protected areas skill
not needed by the target role manage yield skill
not needed by the target role market analysis knowledge
not needed by the target role measure customer feedback skill
not needed by the target role oversee the design of touristic publications skill
not needed by the target role oversee the printing of touristic publications skill
not needed by the target role perform market research skill
not needed by the target role plan digital marketing skill
not needed by the target role promote virtual reality travelling experiences skill
not needed by the target role recruit employees skill
not needed by the target role report touristic facts skill
not needed by the target role sales strategies knowledge
not needed by the target role select optimal distribution channel skill
not needed by the target role self-service technologies in tourism knowledge
not needed by the target role set up pricing strategies skill

6 further entries not listed here

7 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held environmental impact of tourism required
required, not held tourism market required
optional, not held foreign affairs optional
optional, not held foreign affairs policy development optional
optional, not held government policy implementation optional
optional, not held marketing principles optional
optional, not held scientific research methodology optional

Index

Other moves recorded from destination manager

Full index of moves from destination manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.