destination managertotourism product manager
A destination manager already meets 59% of what the tourism product manager role asks for. The move turns on 16 required skills not yet in the profile.
This move: 52.4 of 100 · moderate
1 Share of the tourism product manager role’s weighted skill requirement already met by the destination manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Table 2 · What you already bring
Of the 30 skills that carry over, these are the ones fewest other occupations ask for. A tourism product manager role needs them, and most people applying for one will not have them already. This is the part of a destination manager background worth leading with.
- already held assess an area as a tourism destination information skills
- already held tourist resources of a destination for further development services
- already held manage production of destination promotional materials communication, collaboration and creativity
- already held manage yield management skills
- already held manage distribution of destination promotional materials communication, collaboration and creativity
- already held build a network of suppliers in tourism communication, collaboration and creativity
All 30 carried skills, including the 21 the tourism product manager role treats as required.
Table 3 · What you would need to learn
The 18 missing skills fall into 3 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held develop tourism destinations required
- required, not held implement sales strategies required
- required, not held participate in tourism events required
- required, not held produce content for tourism brochures required
- required, not held create new concepts required
- required, not held develop tourism products required
- required, not held implement marketing strategies required
- required, not held maintain customer service required
- required, not held negotiate supplier arrangements required
- optional, not held utilise cross-selling optional
- optional, not held apply foreign languages in tourism optional
- required, not held develop travel charter programme required
- required, not held carry out inventory planning required
- required, not held manage distribution channels required
- required, not held manage medium term objectives required
- required, not held monitor contractor performance required
- required, not held plan medium to long term objectives required
- required, not held tourism market required
Table 4 · Where to start
The 3 entries a tourism product manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 develop travel charter programme skill · occupation specific
- 02 carry out inventory planning skill · sector specific
- 03 develop tourism destinations skill · sector specific
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 30 skills that carry over
- already held assess an area as a tourism destination skill
- already held build a network of suppliers in tourism skill
- already held build business relationships skill
- already held comply with food safety and hygiene skill
- already held create annual marketing budget skill
- already held engage local communities in the management of natural protected areas skill
- already held geographical areas relevant to tourism knowledge
- already held manage conservation of natural and cultural heritage skill
- already held manage contracts skill
- already held manage distribution of destination promotional materials skill
- already held manage production of destination promotional materials skill
- already held market analysis knowledge
- already held measure sustainability of tourism activities skill
- already held plan measures to safeguard cultural heritage skill
- already held plan measures to safeguard natural protected areas skill
- already held sales strategies knowledge
- already held set up pricing strategies skill
- already held support community-based tourism skill
- already held support local tourism skill
- already held tourist resources of a destination for further development knowledge
- already held use e-tourism platforms skill
- already held augmented reality knowledge
- already held develop inclusive communication material skill
- already held ecotourism knowledge
- already held educate on sustainable tourism skill
- already held improve customer traveling experiences with augmented reality skill
- already held manage yield skill
- already held promote virtual reality travelling experiences skill
- already held self-service technologies in tourism knowledge
- already held virtual reality knowledge
2 supplementary skills, helpful but not required
- optional, not held utilise cross-selling optional
- optional, not held apply foreign languages in tourism optional
27 held skills the tourism product manager role does not ask for
- not needed by the target role apply strategic thinking skill
- not needed by the target role build a strategic marketing plan for destination management skill
- not needed by the target role coordinate efforts of stakeholders for destination promotion skill
- not needed by the target role coordinate operational activities skill
- not needed by the target role coordinate public-private partnerships in tourism skill
- not needed by the target role deliver presentations on tourism skill
- not needed by the target role design press kit for media skill
- not needed by the target role develop strategies for accessibility skill
- not needed by the target role develop tourist information materials skill
- not needed by the target role develop working procedures skill
- not needed by the target role execute marketing plan skill
- not needed by the target role lead the brand strategic planning process skill
- not needed by the target role local area tourism industry knowledge
- not needed by the target role maintain relationship with suppliers skill
- not needed by the target role manage budgets skill
- not needed by the target role manage staff skill
- not needed by the target role manage visitor flows in natural protected areas skill
- not needed by the target role measure customer feedback skill
- not needed by the target role oversee the design of touristic publications skill
- not needed by the target role oversee the printing of touristic publications skill
- not needed by the target role perform market research skill
- not needed by the target role plan digital marketing skill
- not needed by the target role recruit employees skill
- not needed by the target role report touristic facts skill
- not needed by the target role select optimal distribution channel skill
- not needed by the target role supervise crew skill
- not needed by the target role train employees skill
1 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held tourism market required
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.