Table 1Transition record

tour operator managertotourism product manager

A tour operator manager already meets 55% of what the tourism product manager role asks for. The move turns on 17 required skills not yet in the profile.

From tour operator manager

55%

Overlap1

To tourism product manager

27 Skills carried over

17 Required, not held

57.1 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 57.1

This move: 57.1 of 100 · substantial

1 Share of the tourism product manager role’s weighted skill requirement already met by the tour operator manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 27 skills that carry over, these are the ones fewest other occupations ask for. A tourism product manager role needs them, and most people applying for one will not have them already. This is the part of a tour operator manager background worth leading with.

Skill the target role also needs Area

already held develop tourism destinations communication, collaboration and creativity
already held develop tourism products communication, collaboration and creativity
already held manage production of destination promotional materials communication, collaboration and creativity
already held manage distribution of destination promotional materials communication, collaboration and creativity
already held build a network of suppliers in tourism communication, collaboration and creativity
already held tourism market services

All 27 carried skills, including the 20 the tourism product manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 21 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 6 required, 3 supplementary

required, not held implement sales strategies required
required, not held participate in tourism events required
required, not held produce content for tourism brochures required
required, not held create new concepts required
required, not held implement marketing strategies required
required, not held negotiate supplier arrangements required

optional, not held utilise cross-selling optional
optional, not held apply foreign languages in tourism optional
optional, not held develop inclusive communication material optional

02 management skills 5 required, 1 supplementary

required, not held develop travel charter programme required
required, not held carry out inventory planning required
required, not held plan measures to safeguard cultural heritage required
required, not held manage medium term objectives required
required, not held monitor contractor performance required

optional, not held manage yield optional

03 information skills 2 required

required, not held assess an area as a tourism destination required
required, not held measure sustainability of tourism activities required

04 services 2 required

required, not held geographical areas relevant to tourism required
required, not held tourist resources of a destination for further development required

05 assisting and caring 1 required

required, not held plan measures to safeguard natural protected areas required

06 business, administration and law 1 required

required, not held market analysis required

Table 4

Table 4 · Where to start

The 3 entries a tourism product manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 27 skills that carry over

Skill Type

already held build a network of suppliers in tourism skill
already held build business relationships skill
already held comply with food safety and hygiene skill
already held create annual marketing budget skill
already held develop tourism destinations skill
already held develop tourism products skill
already held engage local communities in the management of natural protected areas skill
already held maintain customer service skill
already held manage conservation of natural and cultural heritage skill
already held manage contracts skill
already held manage distribution channels skill
already held manage distribution of destination promotional materials skill
already held manage production of destination promotional materials skill
already held plan medium to long term objectives skill
already held sales strategies knowledge
already held set up pricing strategies skill
already held support community-based tourism skill
already held support local tourism skill
already held tourism market knowledge
already held use e-tourism platforms skill
already held augmented reality knowledge
already held ecotourism knowledge
already held educate on sustainable tourism skill
already held improve customer traveling experiences with augmented reality skill
already held promote virtual reality travelling experiences skill
already held self-service technologies in tourism knowledge
already held virtual reality knowledge

4 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held utilise cross-selling optional
optional, not held apply foreign languages in tourism optional
optional, not held develop inclusive communication material optional
optional, not held manage yield optional

24 held skills the tourism product manager role does not ask for

Skill Type

not needed by the target role coordinate operational activities skill
not needed by the target role develop revenue generation strategies skill
not needed by the target role develop strategies for accessibility skill
not needed by the target role develop working procedures skill
not needed by the target role handle personal identifiable information skill
not needed by the target role identify suppliers skill
not needed by the target role manage budgets skill
not needed by the target role manage staff skill
not needed by the target role manage visitor flows in natural protected areas skill
not needed by the target role maximise sales revenues skill
not needed by the target role measure customer feedback skill
not needed by the target role negotiate tourism experience purchases skill
not needed by the target role negotiate tourism rates skill
not needed by the target role oversee quality control skill
not needed by the target role oversee the design of touristic publications skill
not needed by the target role oversee the printing of touristic publications skill
not needed by the target role perform market research skill
not needed by the target role plan marketing strategy skill
not needed by the target role prepare travel packages skill
not needed by the target role property management software knowledge
not needed by the target role provide customised products skill
not needed by the target role recruit employees skill
not needed by the target role select optimal distribution channel skill
not needed by the target role translate strategy into operation skill

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held geographical areas relevant to tourism required
required, not held tourist resources of a destination for further development required
required, not held market analysis required

Index

Other moves recorded from tour operator manager

Full index of moves from tour operator manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.